PinkPro Beauty
PinkPro Beauty, I handle a wide range of advertising and marketing responsibilities across digital and print channels. I manage email marketing, help plan and schedule social media and SMS campaigns, and support the front-end website experience. I also create paid advertising content for Meta and Pinterest, making sure the brand is consistently represented across platforms. In addition to digital work, I’ve designed multi-page layouts for our bi-monthly promotions, print ads for the yearly catalog, and a trade show banner to help drive brand awareness and highlight what PinkPro offers to beauty professionals.
Social Media
Banners
Promo Flipbooks
I also create catalog ads for our parent company to promote PinkPro Beauty and some of our partner brands in the yearly catalog. These ads help inform licensed beauty professionals about who we are and why they should consider purchasing from us. In addition, I designed a show banner to help introduce PinkPro at events and attract new customers.
Catalog & Print
Catalog
Banner
This Meta campaign was built around educating viewers about the brand rather than pushing a specific promotion. I developed the visuals and messaging to highlight our product range and target audience, helping new customers understand what makes us unique. It was more about storytelling than sales, which made it a fun creative shift.
